Desirability Assessment and Marketing Optimization

This is a single minded assessment of how easy and inviting it is for your customers to do business with you online.

In this phase I help you start to define who your customers really are and what they really want. Then together we develop up a "marketing makeover" to make your site more attractive to your customers.

This is a detailed business and marketing analysis to produce a strategic and tactical development program designed to Delight the Customer, deliver high conversion rates and ROI.

Attraction or Detraction

Everything on and about your website either adds to the customer's experience or detracts from it. The web is a one to one interaction with your customer. They are alone in front of their computer interacting with you (your website), having a relationship. This is not a mass marketing medium. Your website must be designed to deliver a seemingly one to one experience.

Old style marketing that tries to control the customers' interaction and push something onto them will not succeed online.

Today your customer is in control of just about everything associated with the promotion of your product.

The customer decides what they do, when they do it and what action they take.

If they like you, you'll get a second date. if not neither they nor any of their friends will likely ever do business with you.

There are no second chances: Once a customer is lost, they are lost forever.

In this phase we delve deeper into what will make the customer more attracted to your site.

Is it an easy experience? Does the website flow naturally and effortlessly? We will start to develop some in depth marketing strategies and tactics to create a engaging and compelling experience for your customers.

We will also take an in depth look at the functionality of your site. Not only does it work, but does it work intuitively, does it work as well, or even better than the customer expects.

Is all of the information that the customer needs to make their decison to convert, available when the customer needs it?

We will also look closely at the business objectives of your site. Are they clear? Are they easily measurable? Clarity of purpose is always an attractive trait. So is trust, honesty, credibility, not lying and keeping your promises. All have to be built into your customers' experience of your website.

What Clients Have Gotten

Clients who have been through this process have found that it radically clears up their thinking about their online business. Instead of being bogged down in the myriad technical details of an ebusiness project, they find they can more easily focus on the essential business goals of the task. They find it easier to make key decisions about the business and implement initiatives to drive growth.

Ready to Start Maximising Your Results?

Then contact me at Breakthrough Ecommerce. I take a highly professional yet simple approach to online business: Do what works, forget the rest.