Services to Make You Successful

A Complete Solution

If you're wanting a complete service from, then I recommend the three step program outlined under the Play a Smarter Game section.

It's designed to deliver extraordinary results and conversion rates.

Conversion Rate Improvement

- There is simply no other online strategy or tactic that can generate the return on investment that improving conversion rates can. If you only focus on one thing, this should be it.

Strategy

- How to create a successful online business - online business planning, marketing strategy, development, communications strategy. I have been providing high level strategy services for online business creation since 1998. Prior to that I had 20 years experience in providing traditional business marketing and communications strategy.

Online Marketing

- Email marketing, list building, search engine optimisation, search engine marketing, blogging, social networking, sms. These are the basics of any online enterprise, but they still needs to be done intelligently to maximise your results.

Operating Cost Reduction

- Saving money is just as important as making money, and we can advise you on a range of services, techniques and strategies to dramatically lower your ecommere operating costs.

Copywriting

- Online copywriting is a highly specialised skill. It not only requires the knowledge of good copywriting, but it must also take into account the disciplines of search engine optimisation, how customers read on the web, the buying and selling process, customer personalities and much more. It is one of the most underutilised techniques in online marketing. Done well, it can have a dramatic effect on your business.

Legal, Corporate, Government and Industry Compliance - How Not to Get Sued

- The vast majority of websites pay scant regard to these various rules. Nevertheless, there are a whole range of laws, guidelines, standards, government policies and industry codes of practice that pretty much everyone is required to adhere to. Not doing so will inevitably lead to legal problems. Do you know if you comply with any of the requirements for: accessibility, usability, standards compliance, legal, best practice, industry and regulatory policy?

Shopping Cart Abandonment Reduction

- They're in the checkout but they just don't complete the purchase. This is another area that can bring immediate improvement to your bottomline.

The Buying and Selling Process

- Do you systematically move your customers through the buying and selling process? Do you know what information they need, what assurances they require at each stage of the process? Has your website been designed with these factors in mind?

Performance Monitoring and Testing

- How a website performs technically has a big bearing on customer satisfaction and their propensity to do business with you. We can offer a range of services to pinpoint any technical deficiencies in your online operation Performance monitoring, Load Testing, Advance Diagnostics, Global Performance Monitoring, Instant Global Site Access, Site Diagnostics, Transaction Diagnostics, site Testing, Performance |Testing and more.

Performance Improvement

- Decreasing you page load times by 1 second can have a 10% increase in revenue. This is an area that is always overlooked and yet the potential improvements are dramatic.

Customer Analysis

- Knowing what your customers are doing on your site is essential and valuable knowledge in increasing your business. Also known as web analytics, emetrics and traffic reporting.

Useability and Validation Testing

- These two areas have a huge impact on how easy it is for browsers to buy from your site, and ultimately how successful your site will be. They also improve how well your site performs on search engines.

Software and Service Selection

- Whether it be a content management system, a enterprise level shopping cart, email marketing solution, analytics package, we can provide you with advice and recommendations on the best solution for your business and budget.

Continual Research

- I have used and evaluated thousands of services and technologies, read as many research whitepapers on ecommerce and reviewed hundreds of websites over the past decade. I continue to scour the web daily for new services.

If there's a way to do something cheaper, better and faster, then I will usually find it.

Customer and Marketing Focus Analysis

- Does your sitre have a clear and consistnet unique selling proposition? Are the Calls to Action (hot buttons) properly thought out and placed in optimum positions? Are your customers presented with the right information when they need it? Developing a customer focussed site is a complex process.

Business Objectives Development

- Do you have clear business objectives for your website? Are they aligned with your overall business plan and marketing strategy? Having clear business objectives for a website is essential for successful site development and marketing.

Customer Demographics

- Who are your customers? What are they doing? Why are they doing it? What do they really want? How are they doing it? Discovering the who your customers are and why they do the things they do is essential to a high performing site.

Site Architecture and Navigation

- Easy to use navigation is essential not only for generating more business, but it also plays a key role in search engine performance and all marketing activities.

Success Measures (KPIs)

- How are you measuring the success of your website? Is it a valid and tangible measurement? Can you put it in the bank?

Desired Return On Investment (ROI)

- With so many choices in online marketing and development, knowing what to spend your budget on and what to expect in return for your investment is often a great unknown. I can tell you specicifcally what thibngs cost and what sort of return you can expect.

My Global Network

My practical experience and network of global contacts allows Breakthrough Ecommerce to offer you a complete online business consultancy service for all of your online business needs.

When you deal with Breakthrough Ecommerce you are benefiting from a network of some of the leading ecommerce and marketing experts in the world.

Where to Start?

As a starting point I will always recommend the Breakthrough Business Review, but if you're not quite ready for that or just want advice and recommentdations you can act on straight away, then I fully understand. Most of my clients start off small before quickly progress to larger projects once they see the results.

Usually they come to me because their website isn't performing as they expected, or their online marketing isn't delivering the results they'd been promised. Or they are overwhelmed by the options available online and don't want to waste money choosing the wrong solution.

My methodology works on any situation, at any scale. I can review online marketing campaigns, analyse tender responses, assess development proposals, almost anything to do with online business.

My Breakthrough Business programs are designed to incorporate most of the services listed above in a methodical and easy to understand program. For further details detailing benefits, costs, pros and cons, alternatives and the business case on any of these services please call me on 0411 345 6363 or email Breakthrough Ecommerce.