Desirability Assessement and Makeover

Don't be fooled by the name, this is a single minded assessment of how easy and inviting it is for your customers to do business with you online.

In this program I help you start to define who your customers really are and what they really want. Then together we develop up a "marketing makeover" to make your site more attractive to your customers.

This is a detailed business and marketing analysis, strategy and tactical development designed to Delight the Customer, deliver high conversion rates and ROI.

Attraction or Detraction

Everything on and about your website either adds to the customer's experience or detracts from it. The web is a one to one interaction with your customer. They are alone in front of their computer interacting with you (your website), having a relationship. This is not a mass marketing medium. Your website must be designed to deliver a seemingly one to one relationship.

Old style marketing that tries to control the customers' interaction and push something onto them will not succeed online.

Today your customer is in control of just about everything associated with the promotion of your product.

The customer decides what she does, when she does it and what action she takes.

If she likes you, you'll get a second date. if not neither she nor any of her friends will ever do business with you.

There are no second chances: Once a customer is lost, they are lost forever.

In this phase we delve deeper into what will make the customer more attracted to your site.

Is it an easy experience? Does the website flow naturally and effortlessly? We will start to develop some in depth marketing strategies and tactics to create a engaging and compelling experience for your customers.

We will also take an in depth look at the functionality of your site. Not only does it work, but does it work intuitively, does it work as well, or even better than the customer expects.

Is all of the information that the customer needs to make their decison to convert, available when the customer needs it?

We will also look closely at the business objectives of your site. Are they clear? Are they easily measurable? Clarity of purpose is always an attractive trait. So is trust, honesty, credibility, not lying and keeping your promises. All have to built into your customers' experience of your website.

What Clients Have Gotten

Our clients who have been through this process have found that it radically clears up their thinking about online business. Instead of being bogged down in the myriad technical details of an ebusiness project, they find they can more easily focus on the essential business goals of the task. They find it easier to make key decisons about the business and implement initiatives to drive growth.

Find Out More

If you'd like to find out more about how we can help you increase your conversion rate and online business contact us at Breakthrough Ecommerce on 0411 353 693, (08) 9399 3853 or email Breakthrough Ecommerce.