How To Play a Smarter Game - three steps to improve your online results

Improving your conversion rate from the 2% norm to the almost 30% enjoyed by leading online businesses represents a staggering opportunity. As I've said, it is the smart game to play because you already have the customers on your site. There is no need for complicated search engine optimisation strategies nor expensive online marketing campaigns. All you have to do is turn the browsers you already have into buyers.

Step 1: Harvest the Low Hanging Fruit

Most sites are suffering from The Death of a Thousand Cuts. Thousands of tiny, seemingly unimportant niggles that add up to an almost terminal performance haemorage. The first step is to fix them. The site must work, and it must work for everybody.

All too often sites are performing poorly because they haven't covered off on the basics. By identifying and rectifying these thousands of technical, performance and design "cuts" to your business, we can help you implement real improvement relatively quickly. Significant results can be gained in a short space of time. You are, in effect, harvesting the low hanging fruit, even the fruit that is laying on the ground that is already there waiting for you to pick it up. Find out how here.

Step 2: Getting the Higher Fruit - How Desirable Are You?

To havest the fruit that is slightly out of your reach obviously requires a little more thought and effort. A basic strategy is required, some basic tools and a tactical plan.

At this level the site must do more than just work, it must start to Delight the Customer, make them want to do business with you. It must begin to create an experience for the customer that is engaging. The business or buying process must flow, so that the conversion becomes an almost natural outcome.

Our Desirability Assessement and Makeover is designed is to discover how desirable your site is as a place to do business. Does it attract customers to want to do business with you, or does it repulse them?

You need to know. Read further details here...

Step 3 The Top of the Tree - Creating an Irresistable Customer Experience

If you want to reach the fruit at the top of the tree, you must have a solid plan underneath you. The top of the tree is always where the best rewards are, but getting there requires a major committment.

At this level the site must be a complete experience for your customers. You must Define the Desire of the customer and create an irresistable experience for them It must be so compelling, so engaging, that the customer doesn't want to leave.

This is a comprehensive process that will have you create an online presence to fully engage your customers and produce extraordinary results. Working with you and your organisation, I will help you redefine and recreate your site from your customers' perspective.

It is your customers who control the online buying process and they can leave at any time. A site that knows how to engage its customers will keep them onsite and ultimately persuade them to do business.

Creating a website that knows how to really connect with your customers is a crucual part of producing great results. Read further details here...

 

Find Out More

If you'd like to find out more about how we can help you increase your conversion rate and online business contact us at Breakthrough Ecommerce on 0411 353 693, (08) 9399 3853 or email Breakthrough Ecommerce.