Create an Irresistable Customer Experience

Following on from the Desireability Assessement, we will help you create an online presence that fully engages your customers and produces extraordinary results.

This is radically different process and methodology to almost all other web development procedures. The reason for that is simple: We put the customer first.

Working closely with you and your organisation we will develop a deeper understanding of your business and its objectives, as well as creating a systematic understanding of your customers.

- Building a Customer Focused Online Business

We will develop profiles of your different customer types, looking at their needs, motivations and buying behaviors, and incorporate these into the website. We will develop the organisation's unique selling proposition, and the buying and selling process. All of this will be incorporated into your website's core design features. In effect we will be taking your business's DNA and making it part of the website's DNA.

We will define and develop key performance indicators that anyone in the organization can understand.

We will develop initial copy and copy writing guidelines that ensure your site will always maximise its online business performance.

All of this will be done before any design or programming tasks are assigned.

- Interactive Prototype

We will then produce an interactive prototype for a your high performance website that you and anyone in your organization can interact with.

This will help everyone in the organisation understand how the website will achieve the company's objectives; how it relates to any respective business units; and also reveal any unforeseen issues, ideas and opportunities missed in stage one.

This easily allows for any changes to be incorporated into the development without any greater cost or time delays.

At the end of this process you will have a prototype working website that is ready to produce major results.

The only thing left will be to give it to a development team to build.

This is a highly involved process, involving detailed marketing and business development methodologies alongside best practice ecommerce procedures.

Engaging the Customer

Building an engaging website is only the start. Once it's built, you must continually work on and build the relationship with your customers.

This is where you observe your customers' interaction with your site, and continually measure, test and improve any and all aspects of the site that will result in increased business.

This is where intelligent marketing can have a huge impact. Every campaign, every interaction can be measured on the web, and this provides a tremendous resource for savvy marketers and busines owners to take advantage of.

It's one of the most fun parts of running an online business. It is also one of the most abused and neglected. It is where the real gold lies.

This is also the fun part where you get to see how all your ideas and hard work perform.

- The Secrets of High Conversion Rates

One of the secrets to achieving high conversion rates is to be continually improving the customer's experience of your site, your organisation and your brand. You must listen to them

It is only by undertaking this last phase that you will truly start to see returns that are 10 times or more the industry norm.

If you would like further details then please contact us directly on 0411 353 693, (08) 9399 3853 or email Breakthrough Ecommerce.