Breakthrough Ecommerce

What Tiger Wood’s Apology Can Teach You

Tell the truth, damn it!

photo credit: Chester Zoo

Tiger Wood’s lame apology was universally panned for being phoney.

Hey, even us guys could tell he was just blowing smoke up our collective fairways.  Not to mention some of his die hard fans who felt queasy about the whole thing.

So, if nearly everybody could see through this heavily choreographed charade, what does that have to do with increasing your website conversion rate? Read the rest of this entry »

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A real life example.

Today I signed up a client to Jobthread , an easy to use jobs board service. I heard about Jobthread from the wonderful Society for Word of Mouth , (SWOM) which I in turn found out about from Michele Miller of Wonder Branding and co-author of "The Soccer Mom Myth ".

I found out about Michele from Bryan and Jeffrey Eisenberg at Future Now who I was fortunate enough to have worked with many years ago.

This is a very definite path, and one I can personally recognise.

Can This Be Measured?

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Learn From the Best in the Business - For Free

I’ve just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing.

Called The Society for Word of Mouth (SWOM), it is essentially another social network site, only this time the members are the ones you want to really be with.

Some of the best names in the business are already members and have contributed some great articles already. Read the rest of this entry »

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Today (March 10th) I received a free copy of "The Soccer Mom Myth" by Michelle Miller and Holly Buchanan.

It was a surprise in so many ways, all of which illustrate how easy it is to generate fantastic word of mouth marketing.

It started when I left a tiny post on Future Now’s blog where Holly works.

Next thing I know I get an email from them saying they are going to send me a free copy.

Very impressed, but wait, I thought, they probably don’t know I live outside of the US, in Perth, Western Australia the most isolated capitol city in the western world.

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Filed under: Marketing To Women, Word of Mouth Marketing | 2 Comments »