Breakthrough Ecommerce

photo credit: kimberlyfaye

More than 90 percent of all online marketers and businesses are leaving vast amounts of money and business on the table by ignoring conversion rate optimisation.

A recent survey by Alterian found that less than half of the marketers they surveyed use any sort of analytics.

Of those that do, many find it hard to interpret the data, and less than 10% regard analytics as a vital tool in improving their business results.

Alarming as the results are, they are not surprising. Optimising conversion rates and using analytics go hand in hand. Read the rest of this entry »

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