Is Your Customer Data Secure? - Very Unlikely.
April 21st, 2009
Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business.
While organised crime is getting more and more innovative about online crime, many businesses seem to be going backwards and failing to comply with even the basic security standards.
The reasons seem to be a combination of ignorance, laziness and a surprising reluctance to invest in securing customer and company data.
Organised Crime is Coming to Get You
The Verizon report found that 285 million records were compromised last year (2008), and that 91% of the attacks were by organized criminals.
That is, security breaches are no longer the domain of teenage hackers just looking to make a name for themselves. Your data is now a major target of organised crime, which is investing considerable time, money and resources to get at your sensitive information. Read the rest of this entry »
Filed under: Ecommerce | 1 Comment »
How Validation Will Increase Your Conversions and Profits
February 19th, 2009
In This Story:Validate for ProfitWhy Standards MatterAvoid Legal ActionObey The LawBuild Trust |
To put it simply - validating your site (making it standards compliant) will increase your conversions, sales and profits.
It will also prevent you from getting sued.
If ever anyone ever tells you that your site’s validation and compliance doesn’t matter be afraid, very afraid. This is a warning bell that says they don’t understand the requirements and responsibilities of business. Read the rest of this entry »
Filed under: Conversion Rates, Ecommerce | 3 Comments »
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