Breakthrough Ecommerce

And the Top Five Things To Do First

Ninety nine percent of online advertising doesn’t work. Two more reports highlight the appalling click thru rates generated by online ads. One from Adtech and another from ABI.

photo credit: Pascale PirateChickan

After a study of more than 10 billion banner inquiries across Europe, Adtech found the average click-through rate fluctuates between 0.11% and 0.19%.

That’s a 99% failure rate for attracting visitors to your site. Any sporting coach with a 99% failure rate would quickly find themselves looking for a different line of work.

So why do so many people keep wasting huge amounts of money on something that is a total failure: In a word: HOPE.

But as a good friend of mine always used to say, “Hope is a t*#d with a cherry on top.”

For those of you who are ready to abandon hope and try the world of effective marketing then enter here. Read the rest of this entry »

Filed under: Ecommerce, Online Advertising | No Comments »

A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results.

Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search at over 57% and display ads at 42%.

(Interestingly the survey didn’t ask how much they spent on improving onsite conversion factors, but that’s a whole other story.)

Email’s dominance is not particularly surprising; it has always been a highly effective online marketing tactic.

Read the rest of this entry »

Filed under: Ecommerce, Email Marketing, Online Marketing | 2 Comments »