Email Still King of Online Marketing
February 23rd, 2009
A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results.

Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search at over 57% and display ads at 42%.
(Interestingly the survey didn’t ask how much they spent on improving onsite conversion factors, but that’s a whole other story.)
Email’s dominance is not particularly surprising; it has always been a highly effective online marketing tactic.
Filed under: Ecommerce, Email Marketing, Online Marketing | 2 Comments »
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