Breakthrough Ecommerce

Conversion rates can be 400% higher or more when running a marketing campaign. This means there is more to website conversion rate improvement than conventional conversion rate practices such as landing page optimisation, and tweaking website design factors.

Offline and offsite marketing factors such as better advertising, better offers, better products etc are equally as effective.

The fact that marketing/ advertising campaigns can increase conversion rates by four or even eight fold seems obvious in hindsight. It’s really just marketing 101: If you’re marketing is any good it should be driving more highly qualified customers to your website who are more likely to convert at a higher rate. (If that isn’t happening then review your marketing and your landing pages.)

But the effect of good marketing brings up a number of key points that aren’t usually part of the current conversion rate improvement conversation.

Read the rest of this entry »

Filed under: Conversion Rates | No Comments »

A real life example.

Today I signed up a client to Jobthread , an easy to use jobs board service. I heard about Jobthread from the wonderful Society for Word of Mouth , (SWOM) which I in turn found out about from Michele Miller of Wonder Branding and co-author of "The Soccer Mom Myth ".

I found out about Michele from Bryan and Jeffrey Eisenberg at Future Now who I was fortunate enough to have worked with many years ago.

This is a very definite path, and one I can personally recognise.

Can This Be Measured?

Read the rest of this entry »

Filed under: Online Marketing, Word of Mouth Marketing | No Comments »

Learn From the Best in the Business - For Free

I’ve just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing.

Called The Society for Word of Mouth (SWOM), it is essentially another social network site, only this time the members are the ones you want to really be with.

Some of the best names in the business are already members and have contributed some great articles already. Read the rest of this entry »

Filed under: Word of Mouth Marketing | No Comments »

Today (March 10th) I received a free copy of "The Soccer Mom Myth" by Michelle Miller and Holly Buchanan.

It was a surprise in so many ways, all of which illustrate how easy it is to generate fantastic word of mouth marketing.

It started when I left a tiny post on Future Now’s blog where Holly works.

Next thing I know I get an email from them saying they are going to send me a free copy.

Very impressed, but wait, I thought, they probably don’t know I live outside of the US, in Perth, Western Australia the most isolated capitol city in the western world.

Read the rest of this entry »

Filed under: Marketing To Women, Word of Mouth Marketing | 2 Comments »