Breakthrough Ecommerce

photo credit: 1happysnapper

A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics

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•    If results truly matter, then why are so many marketers leaving so much business on the table?

•    Why do they ignore the analytics gold at their fingertips?

With apologies to Steven Covey, here are seven observations of why many marketers ignore analytics:

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Most businesses are making it incredibly easy for organised criminals to steal critical data, according a new report from Verizon Business.

While organised crime is getting more and more innovative about online crime, many businesses seem to be going backwards and failing to comply with even the basic security standards.

The reasons seem to be a combination of ignorance, laziness and a surprising reluctance to invest in securing customer and company data.

Organised Crime is Coming to Get You

The Verizon report found that 285 million records were compromised last year (2008), and that 91% of the attacks were by organized criminals.

That is, security breaches are no longer the domain of teenage hackers just looking to make a name for themselves. Your data is now a major target of organised crime, which is investing considerable time, money and resources to get at your sensitive information. Read the rest of this entry »

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Learn From the Best in the Business - For Free

I’ve just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing.

Called The Society for Word of Mouth (SWOM), it is essentially another social network site, only this time the members are the ones you want to really be with.

Some of the best names in the business are already members and have contributed some great articles already. Read the rest of this entry »

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