Breakthrough Ecommerce

photo credit: ttarasiuk

Email is still the killer online marketing tactic, however, making sure your carefully crafted email gets through to the intended recipient, let alone read, is a real obstacle course.

Undelivered and bounced emails are the bane of most online marketers, and the reasons emails bounce can be endless and labyrinthine.

Given that email is still one of the most effective online marketing tools, it is well worth fine-tuning everything about your email campaigns to get the maximum return you can. (See Email is Still King of Online Marketing.)

Recently a fellow Goouze and Linkedin contact, Kathryn Millette, Internet Manager at R. G. Barry Corporation, asked why her latest email was triggering high spam scores and being bounced.

A quick look at Kathy’s email immediately revealed some obvious, but all too common problems. Read the rest of this entry »

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A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results.

Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search at over 57% and display ads at 42%.

(Interestingly the survey didn’t ask how much they spent on improving onsite conversion factors, but that’s a whole other story.)

Email’s dominance is not particularly surprising; it has always been a highly effective online marketing tactic.

Read the rest of this entry »

Filed under: Ecommerce, Email Marketing, Online Marketing | 2 Comments »