Do You Have a 30% Conversion Rate? Why Not?

The Popcorn Factory does. Or at 29.5% it’s close enough. Recent figures from Nielsen Net Ratings continue to show that a handful of sites are way ahead of the rest of the ecommerce world in terms of conversion rates.
The Popcorn Factory - 29.50%
L.L. Bean - 23.60%
Abebooks - 20.60%
Amazon - 17.60%
Hollister Co - 17.60%
Lands End - 17.20%
Coldwater Creek - 17.10%
Gymboree - 16.00%

Some of these sites such as Land’s End, LL Bean, QVC have consistently been among the leaders for a long time. What’s interesting is that they were all leaders in the field of direct catalogue marketing long before they went online.

Obviously they know something about how to sell, and how to transfer that expertise to the online world. Yes Virginia, the old rules still apply.

What’s more these results are now starting to get close to the bricks and mortar average of 50%, so it shows that great sales results can be achieved online

How Does The Popcorn Factory Do It?

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