The Seven Habits of Highly In-effective Analytics
August 7th, 2009
A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics
.
• If results truly matter, then why are so many marketers leaving so much business on the table?
• Why do they ignore the analytics gold at their fingertips?
With apologies to Steven Covey, here are seven observations of why many marketers ignore analytics:
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