Breakthrough Ecommerce

Conversion rates can be 400% higher or more when running a marketing campaign. This means there is more to website conversion rate improvement than conventional conversion rate practices such as landing page optimisation, and tweaking website design factors.

Offline and offsite marketing factors such as better advertising, better offers, better products etc are equally as effective.

The fact that marketing/ advertising campaigns can increase conversion rates by four or even eight fold seems obvious in hindsight. It’s really just marketing 101: If you’re marketing is any good it should be driving more highly qualified customers to your website who are more likely to convert at a higher rate. (If that isn’t happening then review your marketing and your landing pages.)

But the effect of good marketing brings up a number of key points that aren’t usually part of the current conversion rate improvement conversation.

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