Breakthrough Ecommerce

photo credit: bradleygee

“…  optimizing one site will take five people a whole year and cost $500,000 …” according to Craig Macdonald, CMO of Covario.

Mr Macdonald was talking about something else when he made this comment, but the impact of this casual remark immediately struck me.

Many companies seem to regard search engine optimisation as something that can be done on the cheap and by lowly paid personnel.

Well, you get what you pay for.

Everybody seems to recognise the importance of SEO, but few seem willing to pay to have it done properly and professionally.

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photo credit: 1happysnapper

A while back, I posted about online marketers paying lip service to conversion rate optimisation. Several research reports had revealed yet again that many marketers were not making full use of analytics

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•    If results truly matter, then why are so many marketers leaving so much business on the table?

•    Why do they ignore the analytics gold at their fingertips?

With apologies to Steven Covey, here are seven observations of why many marketers ignore analytics:

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