Breakthrough Ecommerce

A recent survey by Datran Media shows that good old email is still the number one tactic for producing online marketing results.

Over 80% of the marketers surveyed said email was the most effective online marketing tactic, followed by search at over 57% and display ads at 42%.

(Interestingly the survey didn’t ask how much they spent on improving onsite conversion factors, but that’s a whole other story.)

Email’s dominance is not particularly surprising; it has always been a highly effective online marketing tactic.

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Filed under: Ecommerce, Email Marketing, Online Marketing | 2 Comments »

To put it simply - validating your site (making it standards compliant) will increase your conversions, sales and profits.

It will also prevent you from getting sued.

If ever anyone ever tells you that your site’s validation and compliance doesn’t matter be afraid, very afraid. This is a warning bell that says they don’t understand the requirements and responsibilities of business. Read the rest of this entry »

Filed under: Conversion Rates, Ecommerce | 3 Comments »