How Word of Mouth Marketing Works
September 9th, 2008
A real life example.
Today I signed up a client to Jobthread , an easy to use jobs board service. I heard about Jobthread from the wonderful Society for Word of Mouth , (SWOM) which I in turn found out about from Michele Miller of Wonder Branding and co-author of "The Soccer Mom Myth ".
I found out about Michele from Bryan and Jeffrey Eisenberg at Future Now who I was fortunate enough to have worked with many years ago.
This is a very definite path, and one I can personally recognise.
Can This Be Measured?
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