Breakthrough Ecommerce

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I’ve just discovered a fantastic new website dedicated to the study and practice of Word of Mouth Marketing.

Called The Society for Word of Mouth (SWOM), it is essentially another social network site, only this time the members are the ones you want to really be with.

Some of the best names in the business are already members and have contributed some great articles already. Read the rest of this entry »

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10 Free Solutions To Give You a Complete Website

When I first began working in e-commerce I was regularly "quoted" seriously high six figure amounts just to build a website, with another similar amount required for implementation.(It wasn’t that long ago.)

Mercifully, things are so much better now. Today there are so many free solutions and services that it is possible for anyone to build a fully featured website for nothing. And in almost no time.

Obviously there will still be design and set up costs involved, but for the most part the change has been radical.

Here then is my list of 10 free services and applications to get you on your way. They are not in any order, so you can choose at random.

Read the rest of this entry »

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Today (March 10th) I received a free copy of "The Soccer Mom Myth" by Michelle Miller and Holly Buchanan.

It was a surprise in so many ways, all of which illustrate how easy it is to generate fantastic word of mouth marketing.

It started when I left a tiny post on Future Now’s blog where Holly works.

Next thing I know I get an email from them saying they are going to send me a free copy.

Very impressed, but wait, I thought, they probably don’t know I live outside of the US, in Perth, Western Australia the most isolated capitol city in the western world.

Read the rest of this entry »

Filed under: Marketing To Women, Word of Mouth Marketing | 2 Comments »

Some interesting reports have recently been released detailing what techniques and strategies many direct marketers are using to acquire and keep customers.

Direct marketers are usually the sharpest cookies in the marketing arena because they are obsessed with producing financial results, and will usually do whatever it takes to turn a dollar. (No bad taste jokes please.)

Therefore, they are usually worth listening to as they can always back up their marketing strategies with hard results.

The Number One Tactic

According to Target Marketing’s Media Usage Report, the number one tactic for getting more customers and giving the strongest return on investment (ROI) was direct mail.

That’s the printed, personal letter in an envelope with stamp kind of mail. Read the rest of this entry »

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