Breakthrough Ecommerce

Traditional offline marketing is one of the most effective ways of driving qualified customers to your online business.

However, it is often totally overlooked by many in the ecommece and online marketing arena. Scratch any online marketer and you’ll find an almost obsessive focus on search engine optimization, search engine marketing and online advertising.

There will probably be some talk about email marketing, and, if they are really on the ball, a discussion about conversion rate improvement, but traditional offline marketing methods will probably barely rate a mention.

As a business owner, this means you’re missing out on a huge opportunity to drive customers to your site and generate revenue.

Traditional marketing’s effectiveness at generating online customers was recently highlighted in research by The e-Tailing Group.

It found that consumers are most motivated to go online after:

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Which is Best?

I’ve been involved in a great conversation with John Quarto-vonTivadar over at Future Now about the best place to put calls to action.

It started after John and his friends saw online retailer, Crutchfield, had put all of its shopping cart call to action buttons on the far left of the screen.

This started a whole debate on where the preference for right sided calls to action came from, how to test them against left sided ones, and the total influence of design elements on the buying process.

Some very smart people have contributed to this conversation, so it’s worth checking out.
Testing Add-to-Cart Buttons: Stuck in the Middle With You

We haven’t come up with any definitive answers yet, but the discussion is lively and has brought a whole range of interesting points.

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