Do You Have a 30% Conversion Rate? Why Not?
January 30th, 2008
The Popcorn Factory does. Or at 29.5% it’s close enough. Recent figures from Nielsen Net Ratings continue to show that a handful of sites are way ahead of the rest of the ecommerce world in terms of conversion rates.
The Popcorn Factory - 29.50%
L.L. Bean - 23.60%
Abebooks - 20.60%
Amazon - 17.60%
Hollister Co - 17.60%
Lands End - 17.20%
Coldwater Creek - 17.10%
Gymboree - 16.00%
Some of these sites such as Land’s End, LL Bean, QVC have consistently been among the leaders for a long time. What’s interesting is that they were all leaders in the field of direct catalogue marketing long before they went online.
Obviously they know something about how to sell, and how to transfer that expertise to the online world. Yes Virginia, the old rules still apply.
What’s more these results are now starting to get close to the bricks and mortar average of 50%, so it shows that great sales results can be achieved online
How Does The Popcorn Factory Do It?
Filed under: Conversion Rates | 1 Comment »
Online Advertising Doesn’t Work - Yet More Evidence
January 23rd, 2008
I recently came across a DoubleClick report entitled: Video Ad Benchmarks: Average Campaign Performance Metrics, which enthused about how video ads were 5 times more effective than graphic ads.
“Big deal,” I thought. Traditional graphic ads, banner ads etc have a click thru rate barely above zero, so 5 times zero is still nothing.
My assessment was confirmed later in the report where it stated: “…the click-rate for plain GIF or JPG image ads based on DoubleClick data is approximately 0.1%”
So let’s be clear about this. For every 1,000 people who see the ad, only 1 will actually click on it. If you couple that with the appallingly low conversion rates of 2% for most sites, then you need 50,000 people to see the ad just to make one sale.
You Will Lose Money
Filed under: Online Advertising, Online Marketing | 2 Comments »
Recent Posts
- Conversion Rate Optimization - Tip # 2
- Conversion Rate Optimization - Tip # 1
- Conversion Rates – The Missing Improvement Secrets
- Busy People Don’t Blog
- How Much Does SEO Cost?
- The Seven Habits of Highly In-effective Analytics
- Is Your Customer Data Secure? - Very Unlikely.
- Ten Free Online Marketing Tools
- Email Deliverability – Getting To First Base
- Online Advertising - the Last Thing You Should Do
- Online Marketers Pay Lip Service to Conversion Rate Optimization
- 101 Tips to Improve Your Conversion Rates
- How Google Analytics Blog Gets Conversion So Wrong
- Email Still King of Online Marketing
- How Validation Will Increase Your Conversions and Profits
- How Word of Mouth Marketing Works
- Content is Not King – it is Supreme
- Wonderful Word of Mouth Marketing Resource
- Never Pay For Web Development Again
- How To Generate Incredible Word of Mouth Marketing
Categories
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
About
Breakthrough Ecommerce is a specialist consultancy dedicated to maximising your online business and marketing goals.
Find out more here...
Contact
-
0411 353 693
(08) 9399 3853
Email Breakthrough Ecommerce
Perth, Western Australia
My Networks
Visit Society for Word of Mouth
